Storyteller

Expedia

Expedia Canada wanted to earn publicity and bring in blog traffic. A smart strategy combining link building, SEO, and organic social got results.

Beer and Backlinks

Extensive research pays off. My ranking of Canada’s Best Beer Towns earned 32 backlinks, including high-value links from national news and tourism boards. Click here to see the full blog.

Friendly Competition

Tapping into unique Canadian pride. My ranking of the country’s worst winters got the Facebook conversation flowing, with twice as many comments and four times the shares of an average post. Click here to see the full blog.